The Leading Website Agency for Contractors Who Want More Jobs
Built by an owner, not an agency suit. I OWN my own brands - one does over $500,000 USD a month through websites this exact team builds. Yours is built free, live within 72 hours.
We do the manual work up front. Your custom design is built free - you only pay when you love it.
We let our numbers do the talking.
Marketers lie. Numbers don't. We're operators first - we build for you with the same team that builds for ourselves.
Circa $100,000,000 AUD in Sydney real estate sold personally in Cooper's first year at TRG - including the record $20M La Strada penthouse.
One of our OWN brands does over $500K USD a month through the site this team built. We eat our own cooking.
Live ecommerce brands owned and operated in-house. Five years of grinding before the first one hit - we know what works because we paid to learn it.
Designers, developers, media buyers and copywriters who work on OUR brands daily - the same people who build for you.
From signed to live on your domain. No 4–6 week agency drag — the system ships fast.
Your design is built before you pay. Don't love it? You owe us nothing and keep the compliments.
What The Owners We Build For Are Saying
Collar Agency helps roofing, HVAC, plumbing and construction companies build their brand, rank higher on Google, and win more jobs online.
Cooper's team built our entire platform — fast, no fluff, and it looks better than agencies quoting five times the price.
The new store looks like a brand three times our size. Cooper's team rebuilt it fast and it converts.
The store they built is the reason the brand converts. Clean, fast, and it just sells.
Full funnel, live in days. I've worked with a lot of builders — nobody ships like this.
Peptide research brand: store, landers, Google Ads and the affiliate program - built and run end to end.
Tech accessories brand rebuilt Seed-clean from a store that did $2.3M in its first 45 days.
I Was On The Tools Before I Was On The Internet.
I'm Cooper. Before any of this, I was on the tools: building houses as a carpenter, then running electrical - powering up homes and commercial buildings across Sydney. I know what it's like to price a job in the truck at 9pm, and I know the difference between a customer who trusts you before you knock and one you have to convince from zero.
Then I sold real estate at TRG Sydney - circa $100,000,000 AUD sold in my first year, including a record $20 million penthouse. That job taught me one thing above everything: at the highest level, nobody buys the house. They buy trust in the person selling it. Your website has the same job.
Then I spent over five years grinding at ecommerce - dropshipping, testing, failing, rebuilding - before it clicked. When it clicked, it clicked hard: one store went from $5K to $150K in a single month, then past $500,000 USD a month. Today I own and operate 5+ live ecommerce brands with a team of 10+, and the operators I talk shop with daily run $100K-$500K days.
Every dollar we make comes through websites this team builds and tests with our own money. So when we build yours, you're not getting a designer's opinion - you're getting what I know converts, because I go broke when it doesn't.
I don't build websites that look good. I build websites that sell - and they happen to look good.
Get 60 Leads in the Next 90 Days
The exact system generating 100+ qualified leads per month at $25-50 each - using AI.
Ready to Start Attracting Ready-to-Buy Customers in your market?
WARNING: only for crews that can handle 3 new jobs a week.
Get Your Free Site PreviewIf you don't love your new website, you don't pay a cent.
No deposit. No contract. No risk. We research your market, build your complete custom design up front, and walk you through it live. You only pay if you want to keep it. That's not a marketing line - it's how we've chosen to compete.
Dear owner,
I was a carpenter and an electrician before any of this — I'm not a marketer who "found your industry," I came from it. I know you'd rather show a customer a finished job than a brochure. So that's how we sell too.
We build your complete site first, on our own time. You see the finished work before you spend a cent. If it's not the best-converting site in your market, walk away and keep the compliments.
Worst case: a free look at what the top site in your trade looks like. Best case: you stop worrying about where the next job comes from.
- Cooper, Collar Agency
We don't build websites that look good. We build websites that convert.
Your website isn't a brochure - it's a machine. We build the site, wire the lead capture, and point ready-to-buy customers at it. Simple, step by step, no fluff.
Your Free Custom Build
We research your market, your competitors, and your customers - then build your complete custom site up front. Before you've paid anything.
The Walkthrough
We present your finished site live on a short call and show exactly how it wins trust and turns visitors into booked estimates. Love it? We move. Don't? You walk away owing nothing.
Live in 72 Hours
Domain, SSL, analytics, Business Profile — live and indexed within 72 hours of your go-ahead. Then the system starts feeding your calendar.
One Team. Three Markets. Every Business In Between.
Three verticals, one standard: websites that win trust in five seconds and turn visitors into money. Pick your lane.
Contractors & Trades
- Trust-first lead sites - owner front and center, reviews above the fold, quote form + instant callback
- Local SEO + AEO - city pages and schema so Google AND ChatGPT send homeowners to you
- Google LSA + Meta Ads - pay-per-lead systems that fill the calendar while you're on the tools
Ecommerce Brands
- Shopify stores built to convert - by the team behind a $500K+/month brand of our own
- Kill your app stack - we custom-code upsells, bundles, reviews and popups into your theme - save hundreds a month in app fees
- PDPs, landers & advertorials - problem-solving pages engineered for paid traffic
- Email, offers & retention - flows and bundles that raise AOV and bring buyers back
Real Estate
- Agent & agency sites - personal-brand pages that win the listing before the appraisal
- Listing showcases - property pages and campaigns built like the $20M sales we've run
- Lead capture + follow-up - appraisal funnels, AI callback, CRM-ready from day one
Google Ads Management
- Search & Performance Max - qualified buyers at the exact moment they're looking
- Google Shopping & Merchant Center - product feeds structured to convert, not just list
- Local Service Ads - top of Google, pay only for real leads
- One dashboard - spend, leads and revenue reported straight, no agency fog
Everything In Between
- Restaurants, gyms, clinics, startups - if it needs to sell, we build it
- One process for all of it - free custom build, walkthrough, live in 72 hours
- One monthly plan - hosting, updates, reviews and lead systems handled
Why Owners Trust Collar
We understand your world, we respect your reputation, and we build brands that actually move the needle.
We Specialize in Contractors
Roofing, remodeling, HVAC, concrete, construction. We know homeowners, the buying journey, and what makes you look trustworthy online.
We Build Custom, Premium Brands
Every website is designed from scratch to position your business as the #1 choice in your city.
We Put Our Name on It
Our name and reputation are tied to every project. If we wouldn't proudly attach our name to it, it doesn't go live.
We Guarantee Satisfaction
Simple: we work for free until you're satisfied. Nobody else in the industry makes that promise.
Your Business. Our Blueprint. 7 Minutes.
A fast, zero-pressure walkthrough of exactly how we'd grow your brand. Most agencies want an hour of your time before they show you anything. We think that's a waste.
In 7 minutes we'll walk you through a real preview of how we work, what your competitors are doing, and where your brand is leaving money on the table. We record it on video and send it straight to your inbox - completely free.